How to Find Your Niche as a Wellness Coach: 8 Tips
Discovering your niche as a wellness coach can be a transformative journey, both for you and your future clients. This article offers valuable insights from industry experts on how to uncover your unique path in the wellness coaching field. From observing yourself to aligning your personal experiences with client needs, these tips will guide you towards finding your true calling in the wellness industry.
- Observe Yourself to Discover Your Niche
- Connect with Clients Who Energize You
- Remember Your Soul's Purpose
- Reflect on Your Personal Healing Journey
- Draw from Your Own Life Experiences
- Align Your Story with Client Transformation
- Serve Your Passion with Unique Skills
- Trust Your Journey to Define Your Niche
Observe Yourself to Discover Your Niche
Finding Your Niche: Follow Your Heart
One piece of advice I would give to wellness coaches struggling to find their niche or ideal client would be: start by observing yourself.
Notice what areas of wellness you naturally gravitate toward. What aspects feel most meaningful to you? What books do you find yourself studying, even without anyone telling you to? What questions do you love asking yourself - and in personal conversations with loved ones or new connections?
Think back: was there a session that left you feeling deeply fulfilled, where you walked away energized rather than drained? What was happening there? Take a little time to notice the kinds of sessions that feel meaningless or boring, and those where the sensation of time passing almost disappears, even if the session was challenging.
When I applied these reflections in my own journey, I realized my ideal audience was people undergoing major life transitions, often seeking not just wellness but deeper personal growth and meaning. Over time, I noticed that I naturally connected the concept of wellness to authenticity, creativity and to the process of personal evolution - which I feel is tied to expressing our gifts and talents as a way to be a healthy, vibrant part of our community.
We need to connect to the most authentic part of ourselves in order to radiate that energy outward and naturally and organically "attract" and tune in with our niche.
Ask yourself: what is it that you find truly meaningful and inspiring?
A niche is a work in progress - you can start by choosing one, check in with yourself over time and notice whether this choice feels expansive or contractive to you.
Finding your niche isn't about forcing yourself into a box - it's about recognizing where your natural passion and curiosity already want to go, and letting that guide you from the center of your heart.
Connect with Clients Who Energize You
As the founder of Yoga Beyond The Studio, one piece of advice I always share with wellness coaches trying to find their niche is this: pay attention to who lights you up--and who you light up in return.
When I first started teaching, I worked with a wide variety of clients--from busy professionals to seniors to moms recovering postpartum. Over time, I noticed a pattern: I felt most energized and fulfilled when working with clients who were seeking a more personalized, mindful approach to wellness--especially those navigating stress, transitions, or burnout. These were the people who didn't just want a workout--they wanted support, presence, and intentionality. That's when it clicked: my niche wasn't a demographic--it was a mindset.
To attract those ideal clients, I got really clear on my messaging. I shifted my language to reflect the deeper, holistic benefits of what I offer--like building resilience, cultivating self-awareness, and creating space for healing. I also made sure my online presence (especially my website and social media) reflected the kind of experience I wanted to create: calm, welcoming, and intentional.
If you're still trying to figure it out, ask yourself: Who do I feel most called to serve? Who shows up most consistently? What feedback do I hear over and over again? Often, your ideal client is already right in front of you--you just need to tune in and trust what resonates most deeply. That alignment is where your magic lives.
Remember Your Soul's Purpose
The greatest advice I can offer is this: Your niche isn't something you find--it's something you remember.
Too often, wellness coaches are told to niche based on trends, demographics, or external strategies. But the truth is, your soul already knows who you're here to serve. Your ideal client is often a former version of you--the woman you once were, standing where you once stood, praying for the clarity, compassion, and transformation you now embody. When you meet her with love instead of strategy, service instead of scarcity, that's when your work becomes magnetic.
For me, my "niche" wasn't born from a spreadsheet--it was born from my own sacred unraveling. After years in high-performance corporate sales, I burned out, got sick, and lost pieces of myself trying to meet expectations that never felt like mine. My goddaughter's passing became a divine catalyst for transformation. Through deep healing, embodiment, and soul illumination, I realized I wasn't alone--there were so many high-achieving, heart-led women who had left toxic systems only to feel lost, stuck, and afraid to sell the gifts they were born to share.
I began speaking directly to her:
- The woman who left burnout behind but still feared being seen.
- The healer who felt sales were "icky" because she had only seen them done out of alignment.
- The soulpreneur who looked polished on the outside but secretly felt something was missing.
To attract her, I got radically honest and deeply visible.
I stopped trying to sound "professional" and started sounding real. I shared my healing journey, my sales truths, and the emotional shadows we all face when stepping into service. I built offerings like Sales with Soul™ and The Illuminated Offer™ not as products, but as pathways--bridges from burnout to soul-led success.
And I didn't just attract my ideal client--I remembered her. I honored her. And I built a sacred space where she could rise.
EEO Summary:
Empowered: Your niche lives inside your story.
Embodied: Speak from lived experience, not market research.
On-Purpose: Serve the soul of the woman who most needs your voice.
Reflect on Your Personal Healing Journey
Finding Your Wellness Niche Through Personal Healing and Purpose
One piece of advice I would give to wellness coaches struggling to find their niche is to look inward and reflect on their own healing journey. At Innovative Wellness Consultants, everything we offer is rooted in personal experience - especially mine. I realized that my ideal clients were people like me - those who felt overlooked by conventional medicine and were seeking real, alternative solutions. I identified this audience by listening closely to the questions people asked me and the stories they shared about their own frustrations with traditional healthcare. To attract these clients, I focused on education, authenticity, and offering leading-edge technology. I also made sure to foster a safe, supportive environment where people feel seen, heard, and empowered. When your mission aligns with your personal passion and experience, the right clients will naturally be drawn to you.
Draw from Your Own Life Experiences
It's always best to choose the niche where you have the most personal experience. I had to ask myself who I needed most when I was at my lowest. I then knew those were the clients I could help the most.
I looked at my journey. I recovered from an eating disorder on my own, stayed fit and strong at 60, and rebuilt my life many times to become the person I am today. I somehow was able to gravitate towards people who ended up using me, but once I openly shared my story, people immediately started reaching out.
Align Your Story with Client Transformation
Start with your own story. The people you're meant to serve are often who you used to be. I looked at my own journey--burnout, career confusion, and feeling unfulfilled even after success--and realized that's exactly what my ideal clients were going through.
I got clear on their pain points, desires, and what they secretly struggle with but don't always say out loud. Then I spoke directly to that in my content, workshops, and offers. I stopped trying to serve everyone and focused on serving deeply. I also asked past clients why they chose me--that gave me powerful insights. Your niche is where your personal story meets your client's transformation. Trust that who you are is more than enough.
Serve Your Passion with Unique Skills
Stop searching externally for your niche and look inward: Who are you most fired up to help succeed? For me, it was coaches and course creators because I've experienced the results firsthand from quality coaching.
Then, ask how your unique skills - like my project management and tech know-how - can specifically serve that group best. This clarity led me to focus on coaches. I understand the unique challenges of balancing purpose-driven coaching with sustainable growth. That's why I offered tailored done-for-you solutions designed to reclaim time and amplify impact.
I worked to attract them by strategically using LinkedIn: I identified influencers they follow and consistently added value to those online discussions, showcasing my relevant expertise where they were already paying attention.
Trust Your Journey to Define Your Niche
I found the process of identifying my niche very difficult. I felt pressured to specify who my clients were when I thought I could help a large number of people. The process felt restrictive and unnatural, to be honest. But after literally 12 months of struggling, resisting, and exploration, I finally understood the importance of having a niche. When I looked back over my own journey over the last 7 to 10 years, this was where I found help to decide who my ideal clients were and exactly how I could help them. It was a very journey I had taken, and the way that I overcame the challenges of working for myself, changing my career, designing a new way of living with more space, more ease, more comfort was the very thing that I knew I had embodied and could then help others with.
I think sometimes we can overthink these things, and there are so many processes out there to try, each one promising you the answer. But really, I think the more you can reflect on your own journey, the more clarity you will have around your niche.
The next step, of course, is sharing this wisdom with the world. And I definitely felt nervous around this at first because it takes courage to talk about yourself personally in that way—in a way that will resonate with people going through a similar challenge. It's an incredibly vulnerable thing to do, particularly when emotions are involved, which they often are.
The trick is to trust in the process, trust yourself, read Simon Sinek's book "Start with Why," and keep going every day with compassion for yourself.
Once you've come out the other side, it will feel easier, I promise.
Kate Greenslade
Certified Mindfulness Coach and Founder of The Women Entrepreneurs Group
